"Real life is increasingly intertwined with the digital world and everyone from the factory to the retailer must embrace the latest technologies to push the boundaries of manufacturing, production and marketing. From artificial intelligence to the boom in mobile commerce , print 3D and digital fashion shows, the industry is changing. And we will never look back. The pandemic boosted and accelerated the process. With borders closed, trips canceled and fairs postponed, there was a need to innovate and transform the presentation of the product to designers and brands in the clothing and clothing industry.

According to the magazine Forbes , we can expect four major changes in the future of Fashion, all clearly supported by technology. The first is the importance and use of data: In the old days, consumers used whatever designers created. Those days are coming to an end. Brands now use data to understand customers' preferences, monitor their buying behavior and create products that meet their needs. The future of fashion will be data driven: by leveraging data on consumer trends, brands can create the pieces consumers are most likely to buy. The benefits of using data in industry are many and good: from only producing parts that consumers will actually use, to reducing waste and connecting the right consumers to the parts they will like. Data also helps brands function more efficiently, giving them room to innovate and balance supply and demand.

The second change concerns sustainability. the slow fashion is increasingly appreciated and proof of this is that 88% of consumers they want brands to help them be more environmentally friendly. Technologically innovative fabrics and methods are becoming increasingly common. The third change obviously goes through digital. With more shoppers enjoying the wonders of online , brands need to keep up. Convenience and speed are favored by everyone, even if it means not being able to experience something in person. The most successful fashion brands of the future will not only offer their products online, but will also create an immersive digital shopping experience through tools such as virtual fit or stylists virtual. The latest change highlighted by Forbes is the simplification of everything from trends to delivery.

Technology is shaping the future of the fashion industry

by Mathilde Misciagna